Guest speaker Alfred Schofield will share his story creating a fitness supplement business rooted in integrity, transparency, and all-natural results.
VitalFit Nutrition has grown from a single eCommerce product to a 6-product line with 6-figure sales at 100 retail locations and two national partnerships in just two years. And he's done it with just one teammate, and no outside investment capital.
After this meetup, you will walk away with insight into landing deals with giant companies as a small, bootstrapped brand, and inspiration to get started right away.
6:00-6:30: Dinner and Networking
6:30-7:00: Open interview with Alfred, livestreamed on Instagram & FB
7:00-7:15: Entrepreneur 'Open Mic' Night
Our last event featured lobster rolls, sliders, hors d'ouvres and beverages, and this event will be on par with that! Exact food options will be confirmed soon, and we are now charging a ticket fee to support event costs. Your ticket fee includes the food and seconds (and thirds)!!
• LIVE STREAM:
As usual, we'll be streaming this event over Facebook Live, and reposting on Instagram TV. If you come in person, you'll have a chance to pitch your startup on air!
To see the stream, follow Dylan Husted on FB or Instagram, or look out for a link on the night of the event.
• GETTING THERE:
Space Provided by First Republic Bank at 160 Federal Street. Between the Downtown Crossing, South Station, and Park Street stops, you really can't go wrong with taking the T.
For those who drive, there is a pay parking lot at 100 High Street. We unfortunately cannot validate.
• GETTING IN:
Please make sure to check in with security in the lobby when you arrive. They will swipe you through to our floor.
*NOTE* If you plan on attending, please make sure to RSVP with your full name and company. This is the official guest list that will be presented to security in advance.
• ABOUT THE SPEAKER
Alfred started VitalFit Nutrition with his friend Cam Fischer in Babson College's MSEL graduate program. Initially, the duo aimed to create a subscription box program for safe, healthy supplements targeted around customer-specific goals.
But they hit a huge hurdle. They couldn't find enough products that they truly felt confident in! Realizing they were looking at an industry-wide problem, they decided to become the product instead, and revolutionize from the ground up.
VitalFit worked with nutritionists to identify nature's most potent and effective workout recovery ingredients, and identified innovative ways of extracting recovery-specific nutrients without the sugar. From there, VitalFit simply listened to their customers and found more and more problems to solve, and more and more plants and fruits to do it with.
With smart partnerships and supplier decisions, VitalFit has managed to grow quickly with simple, premium branding online in a heavily competitive space, dominated by flashy, cheap packaging and retail distribution.
Alfred is a true bootstrapper, and an amazing entrepreneur to learn from for anyone early in their journey.