Project Finance


What if you never had to manage your personal finances again? Your bills are paid, your retirement accounts grow, your loans are paid off in the most efficient way possible, and you're seamlessly saving for the things you want most. You're taking advantage of tax incentives, maximizing employee benefits, and using all the right financial products at exactly the right time. Every transaction is automated and precise. This is Project Finance.

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Management Team

Co-Founder, CEO

Colby Ross

Colby is the Co-Founder and CEO of Project Finance. Prior to launching Project Finance, Colby led Product and Strategy teams at Bank of America, and Homesite Insurance. He also founded a multi-state Registered Investment Advisor (RIA) and holds his Series 65 license. Colby earned his B.A. from the University of New Hampshire, and an MBA from Babson’s Olin Graduate School of Business.

Co-Founder, CTO

Jeff Cole

Jeff is the Co-Founder and CTO of Project Finance. Previously, Jeff was the Founder and President of Discover Motion, mobile developer and architect at Merrill Lynch, and Co-founder and Chief Technology Officer at MyBeanJar. As the Founder of Blue Marble Geographics, Jeff started and developed a Maine technology business into a worldwide industry leader with over 180,000 customers in more than 60 countries, and over 120 strategic partners.

Co-Founder, Machine Learning & Backend

Peter Cole

Peter is the Co-Founder and Lead Engineer at Project Finance. Previously, he was the Founder and President of 5311 Development, developing novel machine learning algorithms and applications in the fields of finance, neuroscience, and robotics. Peter was also an iOS developer at Merrill Lynch. Peter earned his BS Physics from Bates College, and was awarded the Bates College Physics Thesis Award.