Sportfishing is a hobby & industry that millions of anglers participate in every year. For these anglers, live bait is the best and most effective bait available, however comes with a slew of problems which make it hard or impossible to use. Our first product, Zombait, solves this problem by allowing any angler to insert our lure into a dead bait to make it swim again. Live bait effective, but dead bait easy. Look Alive Out There.