Revenue and profit are critical to every business.
The Boston Foundation wants charitable giving to be a key company benchmark, too.
That’s why last year it launched Pledge 1% Boston, now run jointly with Technology Underwriting Greater Good, an effort to promote corporate philanthropy, especially among the next generation of wealthy tech entrepreneurs. It’s part of a global movement in which participating companies or their founders promise to donate 1 percent of their equity to charity if they’re bought or go public. Donations can be in the form of nonprofit grants, matching employee gifts, volunteer time, or free or discounted products and services.Read Complete Article