StartHub Announces Sense as November 2016 Startup to Watch

November 7, 2016

Home energy monitor attracts most attention from visitors to the Boston-based online hub

Boston, MA—November 07, 2016—, the comprehensive, centralized online platform to connect, support, and grow Greater Boston’s startup community, today announced Sense, an energy monitor device that tracks usage of all electricity consuming products in your home, as the November 2016 Startup to Watch. The Boston founded and based startup received the most attention from visitors to StartHub over the month of October.

Sense is an energy monitor and measuring device that lets users know what appliance or device is turned on, when, for how long, and how much energy is consumed. The gadget does not require a smart meter or any connectivity-enabled electronics. With a few cables plugged into the small device near the electricity panel, Sense can read the voltage and current to detect specific appliance’s signature to collect information on energy usage.

Sense also passively uses Wi-Fi to send data to the cloud in order to provide further comparative analysis. Using this crowdsourced information, the product provides recommendations through a mobile application in a user-friendly and digestible interface. The device is available to customers for $299, but Sense also plans to create an industrial product to provide anonymized and aggregated data to utilities and insurance companies. In September, Sense announced a new round of funding, raising $14 million from Shell Technology Ventures and Energy Impact Partners.

Co-founders Mike Phillips, Christopher Micali, and Ryan Houlette have a long history of pursuing products to improve everyday activities. Mike Phillips was an early pioneer of speech recognition. He founded SpeechWorks and Vlingo which speech recognition to call centers and mobile phones including the technology that powers voice enabled search and virtual assistant technology products for smart phones.

“Customers are getting increasingly savvy about their purchases, and Sense taps into that by allowing users to be more informed consumers of energy in their homes. This not only helps them save money but also encourages a more energy efficient community,” said Melissa Yee, Editor of StartHub. “We are excited to announce Sense as the StartHub November 2016 Startup to Watch.”

For an inside look at Sense, including a full Q&A with Mike Phillips, CEO and co-founder of Sense, click here.

Each week, StartHub will hand-select a promising Greater Boston-based startup to be featured across the StartHub website, weekly newsletter, and social media channels. The Featured Startup that draws the most interest will be announced as that month’s StartHub Startup to Watch. Qualifying startups must have a published profile on the StartHub platform. To add your startup’s free profile to StartHub and to qualify for StartHub Startups to Watch, click here.

StartHub was developed in a public-private partnership between the City of Boston and Venture Café, a non-profit organization based in Cambridge, Massachusetts that looks to build more cohesive entrepreneurial communities, and Gust, the world’s largest network of founders and professionals focused on early-stage investment.  StartHub is sponsored by IBM and was launched using IBM’s Bluemix Cloud technology.

About StartHub is a comprehensive, centralized online platform designed to connect, support, and grow Greater Boston’s world-class technology and early-stage community. Developed in a public-private partnership between the City of Boston, Venture Café, Gust, IBM, and a wide number of partners from Boston's startup community, StartHub will serve as Greater Boston's homepage for the startup ecosystem.

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