Spotlight on: VRHealth, StartHub’s Startup to Watch for Dec 2017

December 26, 2017

Each month as part of StartHub Startups to Watch Program we connect with the winning company to learn more about them.  Our December Startup to Watch is VRHealth, a medical VR solutions company.  Recently we had the pleasure of interviewing Eran Orr, Founder of VRHealth.  Here’s what we learned:

Tell us about your company. What is VRHealth?

VRHealth develops breakthrough certified medical solutions using Virtual Reality (VR) environments to deliver real-time data analytics that benefits patients, clinicians, and healthcare providers, both at clinics and at home. All our products are FDA authorized, including VRPhysio™ for Physical Training and Rehabilitation (which is FDA Registered), VRCogni™ for Cognitive Training and Rehabilitation, VRQuant™ for Performance Evaluation, VRReliever™ for Pain Management, VRPsyc™ for Psychological Assesment and Treatment and Customized VR Medical Solutions tailored to different medical needs, all leveraging VR for enhancing rehabilitation via immersive experience and meaningful analytics.

What is your background? 

I served as an officer in the Israeli Air-Force for 12 years, gaining extensive experience in the field of physical therapy, previously serving as Initiator and Coordinator of the IDF Spinal Cord Damage Prevention Program designed for aircrew personnel. I then pursued an MBA with a specialization in Entrepreneurship and Innovation before starting VRHealth.

How did you come up with the idea for VRHealth? Who is your target customer?

A couple years ago, I started feeling pain in my right hand. The pain grew stronger in time, up to the breaking point in which I couldn't even pick up my two-year-old daughter. Our target customer is both the clinician and the patient in every type of medical therapy, be it physical, cognitive or even psychological.

How do you think VRHealth is going to disrupt the market? What are the main differentiators between you and your competitors?

We are the first certified virtual reality medical company in the world. We develop our own products with the clinicians and patients needs in mind from its conception, thus delivering a product that's just not fun and eye-catchy for the customer, but also rich in analytics that allows the clinicians to deliver an all-around improved experience.

Why did you decide to start your business in Boston? How long has your company been around? 

After developing our product in Israel we realized that the results of our products could benefit a wider market, outside of Tel-Aviv. That's when we decided to apply to PULSE@MassChallenge in Boston, the best digital health accelerator in the world in one of the leading cities within digital health and entrepreneurship. After we got in, the decision to start our business branch in Boston was an easy one.

How do you use StartHub professionally? 

StartHub is my go-to site for everything tech and startups-related in the Boston area. We use it to stay up to date in the latest trends within the many different exciting industries within our community, to search for relevant events for us to attend to and to even stay on the lookout for potential accelerators and opportunities for us. 

What are the next steps for VRHealth?

We have a lot of exciting steps for 2018, including keeping on supporting our flagship product, VRPhysio™, starting clinical trials of VRCogni™ and VRReliever™, finalizing development of our performance evaluation platform, VRQuant™. We are also finalizing a project for a VR platform designed specifically for the 50+ population market.

And, for milestones, we launched VRPhysio last month for our Innovation Partners (including Stanford University, Spaulding Rehabilitation Hospital, among others) and we received an extra $350K non-dilutive grant from the Innovation Israeli Office.

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