For consultative professionals who have been in business 5+ years, including realtors, financial advisors, coaches of all varieties, marketing leaders in small to mid-sized businesses. How connected do you feel with your prospects and lead generation? You might have your marketing figured out, but if you’re an experienced professional, your outreach can easily start to feel mechanical, even boring, and then you’re in a rut. Or worse, you stop doing it altogether! It happens to the best of us and the good news is, every business needs to refresh its marketing from time to time. Especially the experienced ones! In this talk, I will show you how to do just that. First, I will share a mindset that will revitalize and refresh your entire approach to marketing. I’ll show you a simple exercise that will actually make you feel generous, capable, and fully ready to receive more of what you wish to experience in your business. Then, we will dig in to discover your Innate Marketing Genius (yes, we all have one), and how to apply it to your current marketing strategy to make it feel authentic, aligned, and even more effective. Because let’s face it: if you want your marketing to feel that way, you need to show up that way, too. Join me for a fun, slightly provocative, business as unusual conversation about marketing, and get re-inspired to lead your business in a fresh, new way. — Christina Frei is a branding and marketing expert who has been featured on The Today Show and NBC News. Having worked with clients like Cisco and Adaptec at a marketing company in Palo Alto, she developed a proprietary process that identifies Innate Marketing Genius in business owners, based on two worldwide field studies that she conducted. Her work connects authentic messaging to practical field tactics, which translates to relevant marketing and higher-quality clients. She’s also a total Founding Fathers geek and wrote a book about them that got her on the History Channel twice.