What marketing strategies and tactics have worked for two winning Boston edtech startups? At this event, you’ll learn what it takes to start and sustain a funnel of continuous sales leads that turn into conversions. Gather insights from from Chris Strausser of Ellevation Education and Lital Asher-Dotan of Panorama, as they tell the stories of how their companies built a successful marketing engine. They’ll also discuss how marketing strategies were adjusted as their businesses grew.
Participants will explore:
First approaches for propelling sales
Building the marketing and sales team
Key marketing tools and metrics
Case studies from Ellevation and Panorama Education on the successes and failures in edtech startup marketing
How to adapt your marketing strategies as your audience and customer base continues to grow
6:00 - 6:30 Arrival and networking
6:30 - 6:35 LearnLaunch introduction
6:35 - 6:55 Lital Asher-Dotan on Panorama's marketing approach and how it has evolved as the company has grown.
6:55 - 7:15 Chris Strauss on Ellevation's marketing approach and how it has evolved as the company has grown.
7:15 - 7:45 Q & A
7:45 - 8:00 LearnLaunch closing and networking
This session is open to anyone but is designed for founders and marketing professionals looking for more high-quality leads. Don’t forget to submit your questions on the signup form to shape the session to your needs.
Chris Strausser, VP of Marketing at Ellevation Education
Lital Asher-Dotan, VP of Marketing, Panorama Education