Marketing from 0 to Scale: Stories from Boston Edtech Startups


281 Summer Street Fl 2
Boston, MA 02210
United States

Wednesday, 22 May 2019 - 6:00pm to 8:00pm

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What marketing strategies and tactics have worked for two winning Boston edtech startups? At this event, you’ll learn what it takes to start and sustain a funnel of continuous sales leads that turn into conversions. Gather insights from from Chris Strausser of Ellevation Education and Lital Asher-Dotan of Panorama, as they tell the stories of how their companies built a successful marketing engine. They’ll also discuss how marketing strategies were adjusted as their businesses grew.

Participants will explore:

  • First approaches for propelling sales

  • Building the marketing and sales team

  • Key marketing tools and metrics

  • Case studies from Ellevation and Panorama Education on the successes and failures in edtech startup marketing

  • How to adapt your marketing strategies as your audience and customer base continues to grow


6:00 - 6:30 Arrival and networking

6:30 - 6:35 LearnLaunch introduction

6:35 - 6:55 Lital Asher-Dotan on Panorama's marketing approach and how it has evolved as the company has grown.

6:55 - 7:15 Chris Strauss on Ellevation's marketing approach and how it has evolved as the company has grown.

7:15 - 7:45 Q & A

7:45 - 8:00 LearnLaunch closing and networking

This session is open to anyone but is designed for founders and marketing professionals looking for more high-quality leads. Don’t forget to submit your questions on the signup form to shape the session to your needs.


Chris Strausser, VP of Marketing at Ellevation Education



Lital Asher-Dotan, VP of Marketing, Panorama Education