The Changing World of Sales Development in Account Based Marketing


25 Corporate Drive, Fourth Floor
Burlington, MA
United States

Friday, 8 December 2017 - 8:00am

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The line between marketing and sales is blurring - sales automation tools, data science, and the need for personalization are pushing the two organizations to meet in the middle. In order to drive effective Account-Based Marketing, alignment across the sales and marketing divide is key. How do they all work together? What’s different today than in the past?