Email is the highest performing digital marketing channel, and has recently been experiencing a renaissance. In this class, you’ll learn how to harness the power of email marketing to grow your business - from content development, to marketing strategies, design considerations, and more.
Whether you have experience in programming or are looking to get started for the first time, getting involved in the Python community will put you on the fast track to success in a variety of data-related fields.
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done.
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy.
Bring your creative ideas to life with Adobe Photoshop, the professional digital imaging standard, used by photographers and designers who want to perfect their digital images. Photoshop allows you to create powerful images and designs.
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency?
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising.
In the new experience economy, the success of a digital interface is the product of human-centered design. A fundamental understanding how humans “see” the world gives visual and user experience designers the most valuable tool set they need to communicate effectively through visual design.
Python is a versatile and widely-used programming language with many applications. This workshop explores basic programming concepts in Python and discusses real world applications across multiple industries.
Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform.
Whether you're working on a well-established product or service, or a startup idea that hasn't fully developed yet, you'll need to talk to people. Developing an understanding of users’ behavior, thoughts, needs, and desires helps teams build stronger products and better user experiences.