Meet Leia Ruseva, Co-founder at EllisX

EllisX is the first online platform that helps early-stage startups connect with journalists and event managers based on mutual interest and fit.

Having set out on a mission to help immigrant founders connect with visibility opportunities to showcase their value in the US economy, Leia quickly realized that visibility was not a problem that only immigrant founders faced. Rather, it was symptomatic of a bigger problem: the lack of innovation in the PR industry, which has high barriers to entry and does not allow startups to share their stories in an easy and affordable way. She started EllisX as an alternative to costly PR agencies, so that startups don’t have to spend a lot of time or money in order to get the kind of visibility which can attract new users and fuel growth.